2021 March 19 McKinsey and Company Chart

Longer Articles Associated with More Traffic, Shares
Longer articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts

Gartner: 75% of VCs will use AI to make investment decisions by 2025
Study data looks at how shifting from gut-feel decisions to artificial intelligence-based investment has begun to affect venture capital, while moving from a pilot program to production is a top data science and machine learning challenge, newly-released report data shows. VentureBeat

Livestreaming finds a home among influencers
Live-stream content usage by influencers has remained steady during the pandemic, with some 37 percent of U.K. and U.S. social media users who follow influencers noting that they actively watched the live-stream influencer content, in surveys conducted both in May and September 2020, according to recently-released report data. eMarketer

Hootsuite’s Social Media Image Size Guide for 2021 [Infographic]
Hootsuite has rolled out its latest annual information sheet featuring the latest recommended image size specifications for top social media platforms, the company recently announced. Social Media Today

Almost Half of Adults Have A Negative View of Big Tech
Between 2019 and 2021, the number of US adults who held a very negative view of technology companies more than doubled, from 10 percent to 22 percent, while those who took either a somewhat or very positive view of tech firms fell from 46 percent to 34 percent, according to recently-released Gallup data of interest to digital marketers. MarketingCharts

LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns
Microsoft-owned professional social media platform LinkedIn (client) has released a new selection of worksheets and guides offering digital marketers helpful information on currently available advertising campaign options for the platform, the firm recently announced. Social Media Today

2021 March 19 Statistics Image

Hispanics Feel Brands Don’t Understand Their Culture: Study
70 percent of U.S. Hispanics say that brands don’t understand the Hispanic culture, a figure that represents an increase from 59 percent in 2020, according to newly-released survey data. MediaPost

Clubhouse Launches Creator Accelerator Program to Help Support Broadcasters in the App
Rising audio-call-based communication iOS app Clubhouse has rolled out a new program aimed at helping selected broadcasters using the invitation-only platform by providing several resources, including financial support and sponsorship matching assistance, the company recently announced. Social Media Today

Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Test [Report]
58 percent of marketers failed to correctly answer social media marketing questions relating to LinkedIn, while some 33 percent incorrectly answered the questions regarding Instagram — two of several statistics of interest to digital marketers in newly-released survey data. Boot Camp Digital

Omnichannel in B2B sales: The new normal in a year that has been anything but
B2B buyers increasingly say that they want to communicate using a combination of in-person, remote, and eCommerce channels rather that a single communication channel, according to recently-released report data examining the role of omni-channel sales during the pandemic. McKinsey

ON THE LIGHTER SIDE:

2021 March 19 Marketoonist Comic

A lighthearted look at “brands on social media” by Marketoonist Tom Fishburne — Marketoonist

The Buzzy, Chatty, Out-of-Control Rise of Clubhouse — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — B2B vs. B2C Influencer Marketing: The Single Biggest Difference — Webbiquity

Have you found your own key B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for the TopRank Marketing B2B marketing news, and we hope you’ll will return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.





Source link