The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews David Gersh, founder of Outreach Local Marketing. Previous to starting Outreach, David built and sold 3 other businesses over the past 25 years. His main focus in those businesses was sales & marketing.
Questions Sara asks David Gersh:
- Tell me a little about your story and how you’ve launched and sold three businesses prior to where you’re at today?
- Do you have a niche or do you work with a range of local businesses?
- What’s been the most successful marketing tactic for growing your agency?
- How have you made the combination of direct mail and cold calling successful?
- How do you keep getting long retainer clients while other agency’s struggle?
- Is there an area or tactic that you see a lot of local businesses wasting their marketing budget on?
Learn more about David Gersh:
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